Approach.

France was chosen as the MVP area due to smaller size of the market and the maturity of the systems / data available. Brazil was chosen as the second country, followed by Mexico and then other LATAM countries due to the opportunity to add more value and impact to the international business units.

Kraft Heinz was looking to add value to the business quickly and a comprehensive discovery and define phase was undertaken to ascertain data points, storage, systems and individual country maturity across their international zone. In-country a CX blueprint was developed with a rapid 4-week discovery that saw the CI&T team engage with the French field sales teams to ascertain the current processes and required experience from the data.

The project was organised in a manner that saw a ‘global’ team working ahead in the roadmap to run the blueprint discovery, creating a longer-term vision, based on which countries next. The product is now active in Brazil and is being rolled out into further LATAM countries. The core objectives of the project were;

• A more efficient, productive team spending less time obtaining data from multiple sources.

• An improved forecasting to help generate more profitability and reduce costs.

• Better internal communication and alignment, increased

• Improved employee satisfaction.

• Enabling Kraft Heinz to progress from being a ‘project-based’ business
  to ‘product-led’ one

Outcome.

The team and I developed a digital product, which was named the ‘Sales Tech Ecosystem’. This would be used across the Kraft Heinz International zone. The digital product will achieve this by governing, consolidating and treating data into a single architecture that feeds a set of easy-to-visualise and journey-centric dashboards, allowing Sales and Trading to make better, faster decisions. Results included;

• An Increase in sales volumes due to better visibility of stock of 1.1% in the French region

• Improve efficiency of field sales teams (5,400 hours saved on an annual basis)

• Increased employee satisfaction, NPS score of 9.1 and an 82% user adoption rate

• The Identifying of opportunities to upsell different products in real-time

• Reducing out of stock possibilities

• Decreasing of the time spent on monthly reporting

• Business intelligence in a single view point

Methods & Tools.

The information below details a selection of the methodologies, techniques and tools used to deliver the project.